Be sure to check out CBS Sunday Morning tomorrow for a piece on Batter Blaster.
Check your local listings for times, there’s more information here

From their description:
BILL GEIST: A Triptych of Entrepreneurs
The entrepreneurial spirit is alive and well, and this Sunday Morning Bill Geist introduces us to three unique exemplars:

Sean O’Connor knew there was a better way to make pancakes and he knew people would pay for it, so he came up with “Batter Blaster” — pancake batter in a spray can — and people are eating it up! In 2008, Batter Blaster’s annual revenues hit approximately $15 million.

Additionally, if you haven’t seen the Unwrapped piece yet (on the Food Network), it will air again this week, and the episode is called “Crazy Containers.” Check your local listings as well – local programming times may vary. We believe it will air March 2 and 3.

Make sure you tune into The Food Network tonight for a segment on Batter Blaster on the program “Unwrapped” with Marc Summers. The episode is titled “Crazy Containers.” More information here. The show airs 8:30 p.m. EST, 7:30 p.m. CST, but check your local listings as local times may vary.

Check us out at the video gamer’s bible, IGN.

Batter Blaster
$4.99
Get it at: Batter Blaster Locator
Having a mountain of pancakes for breakfast is a delight ruined only by the terrible inconvenience of having to actually make pancake batter, and that sick feeling you get in your stomach when you’re done. Here to solve the former problem is Batter Blaster, a pancake mix you just spray straight into your frying pan. Better yet, it’s organic. Considering pancakes were never all that healthy to begin with, this is a pretty good idea.

Batter Blaster was featured on the show Whole Living on the Martha Stewart Network on Sirius Radio, 12-10-09: check it out.

Click here to listen.